The key to people finding you on the internet.
It is fair to say that when it comes to the internet, Google rules all. Companies can put tons of effort into brand recognition, but users will still turn to Google search over directly entering your URL into the browser. Having a strong Google web presence is essential to your digital strategy. Not only does it ensure you appear above your competitors, but it also makes your marketing efforts significantly cheaper.
By working with me you can expect an SEO optimized website that adhere to Google's search standards and guidelines to give you a competitive advantage within your marketplace.
The Bigger, The Better!
Let's collaboratecreatebuildinnovatemarketdesignstrategizeworkoptimize together.
If you're missing out on any of these, we need to talk ASAP.
Google uses these tags to determine what the page is about and displays them on the search engine to attract visitors.
It is important that your website content is structured per search engine standards. This is one of the most missed opportunities.
Build out your pages and content to accommodate different user behaviors. Create customer journeys based on their search terms.
Life's not a race but if your website loads at a slower pace than your competition, you will have a hard time keeping up.
Aside from large images slowing down your website, Google archives images based on how you tag them. Google can't see pictures so tell them what they're about.
Google is in the business of providing the most relevant content to their users based on how they search. Create good quality content and present it in a way that encourages Google to vouch for yours over the competition.
Google provides a trust score to all the links that point back to your website. Having shady backlinks can seriously damage your reputation and can even get you blacklisted.
As of the beginning of 2018, 51% of all internet traffic is from a mobile device. If your website is not designed for mobile you will definitely fail to rank.
Websites cost money but don't hire under-qualified web developers to get a cheap solution. Save your money, because a poorly coded website will not get you on Google.
A site map is an outline of your websites content and information architecure. It is used to help users and search engines navigate and archive your websites pages.
It won't take me long to take a quick look at your website and tell you what you're missing. Even if you're working with another company, I'd be more than happy to validate the quality of their work.
Let's collaboratecreatebuildinnovatemarketdesignstrategizeworkoptimize together.
Still not convinced?
If you're paying for advertising, the likelihood that someone will respond to your ad is quite small. In an over-saturated marketplace you should position high-quality engaging content in front of prospects on an ongoing basis in hopes that you will eventually resonate with them. When a prospect decides to make a buying commitment you cannot expect them to remember your domain name. Rather, they will turn to Google and search for your website.
If your SEO strategy is strong, they will find you on the first page. If not, your competition will snatch up the customer you have been paying to advertise to.
